Wayward Acquires Fluencer Fruit, Appoints Industry Veteran Liz Saunders as President of Creator Division

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Strategic acquisition and leadership appointment positions Wayward for accelerated growth in creator commerce

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[Bellevue, WA]  March 10, 2025  Wayward, a leading creator-brand community platform, today announced the acquisition of Fluencer Fruit, the first to market software platform for Amazon Influencers, and the appointment of Fluencer Fruit's founder, Liz Saunders, as President of Creator Division.

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The acquisition combines Wayward's innovative creator-brand marketplace with Fluencer Fruit's proven technology and agency services, creating the most comprehensive solution for creator commerce success. The combined platform will offer brands a full-funnel influencer conversion toolkit, spanning from standard content creation to enhanced offsite promotion and specialized onsite conversion optimization.

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"Bringing Fluencer Fruit into the Wayward family marks a significant milestone in our mission to build the most trusted creator-brand community," said Ali Marino, CEO of Wayward. "Liz's deep expertise in the Amazon ecosystem and proven track record of innovation makes her the perfect leader to drive our Creator Division forward."

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Saunders brings almost a decade of experience in the Amazon space. In 2023, she founded Fluencer Fruit, which quickly established itself as a pioneer in the Amazon creator space. 

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"Joining forces with Wayward creates an unprecedented opportunity to solve key challenges in the creator economy," said Saunders. "Together, we're building a platform that helps creators earn more while spending less time on operations, enabling them to focus on what they do best,  creating amazing content that drives results for brands."

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The acquisition accelerates Wayward’s mission to unify and optimize creator-driven commerce. By integrating Fluencer Fruit’s advanced technology and agency expertise, Wayward is creating the most powerful platform for brands and creators to drive measurable results. The combined offering will streamline every stage of influencer-driven sales, from content creation to off-site traffic amplification and onsite conversion optimization, empowering creators to maximize earnings while brands achieve greater efficiency in customer acquisition.

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The Fluencer Fruit platform and services will continue operating under current terms for existing customers, with expanded opportunities through the Wayward ecosystem.

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About Wayward

Wayward is transforming the creator economy by building a unified platform that connects brands, publishers, and influencers to drive measurable growth. By streamlining content creation, audience engagement, and performance-driven monetization, Wayward empowers creators to scale their businesses while enabling brands to reach and convert customers more effectively.

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About Fluencer Fruit

Founded in 2023, Fluencer Fruit pioneered software solutions for Amazon Influencers, combining innovative technology with agency services to drive measurable results for brands and creators.

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