Turn creator content into paid ads that scale.
Wayward Boost turns creator & publisher recommendations into scalable performance advertising
Consumers Trust People. Not Ads.
Consumers increasingly rely on influencers, publishers and experts when making purchasing decisions. Partnership content converts - but most brands struggle to scale it through paid media.
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The Infrastructure for Partnership Media
Wayward Boost enables brands and creators to fund, launch, and scale partnership ads across major advertising platforms
Find influencers & publishers (“Creators”) who have already promoted your brand; boost their content with paid media
Find influencers & publishers (“Creators”) who have already promoted your brand; boost their content with paid media
Find influencers & publishers (“Creators”) who have already promoted your brand; boost their content with paid media
Find influencers & publishers (“Creators”) who have already promoted your brand; boost their content with paid media
Wayward automatically creates the appropriate tracking links & attribution
Find influencers & publisherReview a daily performance snapshot of all your active campaigns, including key metrics like impressions, clicks, revenue, and profit, all powered by verified in-content trackings (“Creators”) who have already promoted your brand; boost their content with paid media
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Discover partnership opportunities
Find influencers & publishers (“Creators”) who have already promoted your brand; boost their content with paid media
Launch campaigns across Meta, TikTok and Google
Distribute partnership ads across the primary channels where your audiences are most active, with more platforms coming soon
Optimize campaigns with Wayward Boost Intelligence™
Our proprietary algorithm continuously refines audience targeting across platforms so your campaigns reach the people most likely to engage
Generate AI-powered co-branded ad creative
Use Wayward’s AI creative engine to generate co-branded ad creative from partnership content, or boost original content from influencers & publishers. Launch multiple creatives for testing auto-magically.
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Drive traffic to Amazon, Walmart or editorial content
Wayward automatically creates the appropriate tracking links & attribution
Track performance and monetization automatically
Review a daily performance snapshot of all your active campaigns, including key metrics like impressions, clicks, revenue, and profit, all powered by verified in-content tracking
Meet Wayward
Boost Intelligence™
Traditional ad targeting is built for brand ads
One simple fee:
10% of ad spend
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