How A Top Amazon Brand saw $60k in incremental sales during Prime Day with Wayward

Building Momentum: 50+ article placements, $60K in incremental sales during Prime Day alone, and a 10x sales increase.

Results

10x sales increase during Prime Day alone
50+ articles 50+ articles unique Prime Day related article placements created by Wayward
$120k incremental sales in July (60k in incremental sales during Prime Day alone)

“Direct Partnerships have been our top priority in 2025. We've leveraged the momentum gained from Amazon's Creator Connections, utilizing Wayward's platform to forge new relationships with affiliates and publications.

This strategic approach has widened our footprint through the dedicated support and tailored campaigns provided by the Wayward team that have been instrumental in our growth. We are excited to see our continued success and expansion of our program in the future."
- Cecilia Perez - Head of Influencers, Affiliates, & Partnerships

Background

A luxury bedding brand, already a leading top seller on Amazon, recognized an opportunity to maximize their Prime Day performance and extend their advertising reach during the most important sales event of the year. With an excellent reputation and strong customer base, the brand wanted to take full advantage of the Prime Day surge.

Challenge

The brand’s goal was to drive incremental sales through Wayward’s affiliate channels while exploring new opportunities to secure high-value article placements with trusted publishers. The challenge was not only to sustain their leadership in the category but also to further expand their market share during this highly competitive event.

Solution

By partnering with Wayward, the brand secured top-performing creator content and premium Prime Day placements across Wayward’s exclusive Boosted Publisher Network—amplified with paid distribution. Through this boosted network, Wayward co-created content with top publishers and boosted it via paid social and search, delivering high converting product placements and incremental sales.

As a result, the brand achieved standout performance across Wayward’s channels, generating $60k in incremental sales during Prime Day alone. Leveraging Wayward’s data-driven approach, the brand was able to maximize visibility, drive incremental sales, and reach new audiences.