Turn trusted content into performance media
Wayward's CPX (Content Performance Exchange) turns editorial and creator content into biddable media units that deliver guaranteed performance.
Tustmarks go here
What is CPX?
CPX is a new advertising format that bridges affiliate marketing, influencer campaigns, and paid media — creating a single exchange where content is treated as media inventory.
What is CPX?
Content Discovery
We challenge the status quo. Partnerships marketing doesn’t need to be inefficient, siloed, or opaque.
Pragmatic Innovation
We embrace what works--and build what’s missing. Smarter workflows, automated insights, and purpose-built tools that serve real needs.
Empowerment
We help brands grow without gatekeepers. We help creators earn more. We help publishers unlock new revenue--with less friction, and more freedom.
Community
We’re building more than a platform. We’re building a collaborative network where data and success are shared.
What we stand for
Rebellion
We challenge the status quo. Partnerships marketing doesn’t need to be inefficient, siloed, or opaque.
Pragmatic Innovation
We embrace what works--and build what’s missing. Smarter workflows, automated insights, and purpose-built tools that serve real needs.
Empowerment
We help brands grow without gatekeepers. We help creators earn more. We help publishers unlock new revenue--with less friction, and more freedom.
Community
We’re building more than a platform. We’re building a collaborative network where data and success are shared.
Our vision
Just like Shopify helped merchants own their growth, Wayward helps brands, creators, and publishers take control of partnership-driven commerce. We’re building not just a platform— but a movement. A marketplace.
An engine for modern marketing.
This is the new map.
This is the compass.
This is the vessel.
Let’s chart your wayward course — together.
Contact us
Bellevue WA
Bellevue, WA 98004
Creators
Influencers & Publishers
Brands
Unlock Profitable Growth
