Earn Effortlessly With Your Curated Store.
Choose your favorite products for your own branded store, and let our platform handle the rest, giving you more time to focus on your content and audience.
Maximize your earnings.
Get started in minutes.
No credit card required.
No credit card required, get started in minutes.
Wayward makes it easy
Unlock the IG Shop
More customers are buying directly through instagram, sell to you audience where they are already interacting with you.
Get started today
We're looking for creators with:
- 20,000+ followers
- Experience promoting products
- Content in all categories (fitness, lifestyle, cooking, beauty, parenting, travel, extreme sports, and more)
How Wayward works
Get started today
We're looking for creators with:
- 20,000+ followers
- Experience promoting products
- Content in all categories (fitness, lifestyle, cooking, beauty, parenting, travel, extreme sports, and more)
Trusted by leading creators and media companies.
Creators love our platform
Bri
Mini Voyager
Kate
BumbleBaby
Start your own curated store today!
Sell the brands you love
Used by the world's most average companies
Earn more, work less, and wow your audience.
Wayward is the clear choice over typical affiliate options or other monetization methods.
FAQs
How does it work?
You have final say over the UX that your customers see on your store. You can update product listings with your own custom content any time you want.
No, we collaborate with our brand partners to ensure that they fulfill orders, just as they would for orders placed through their own website. By doing so, we're able to maintain consistency in pricing and shipping costs that our customers are accustomed to from each brand.
It's your store and you are the creator, so you have ultimate control of brands you promote on your store, as long as the brand has agreed to work with you.
You'll receive weekly performance metrics alongside each payout. Soon, you can conveniently access all performance data on demand by logging in to your account.
How do the economics work?
Wayward earns a small transaction fee on each purchase. Commission rates are reflected in the creator portal net of Wayward's transaction fee.
At Wayward, we believe in giving creators and brands the flexibility to determine the terms of their partnership. While our team is always available to provide guidance and assistance, we leave it to the parties involved to agree on the commission rate and discount code that work best for them. As a starting point, we recommend commission rates that are comparable to those found in typical affiliate relationships.
We make payments on a weekly basis for all orders placed during the past 7 days, using ACH.
What does being a partner look like?
We know that your time is valuable. We make it easy to run your store, where the only management will be any specific product content that you want to add. We'll take care of all of the domain hosting, product management, and everything else that takes time away from you doing what you love.
Contracts are seamlessly managed through our platform, with both brands and creators entering into a bilateral agreement directly with Wayward. This arrangement includes providing brands with the necessary tools to choose their creator collaborators, set commissions, and establish consumer discounts. No direct contracts between brands and creators are required, simplifying the partnership process for all parties involved.
By default, partnerships between brands and creators are ongoing, offering the flexibility to modify terms as needed. To ensure a smooth transition for both parties, any changes or cancellations require at least 72 hours' notice, providing creators with ample time to adjust to new arrangements.
Join the next evolution of eCommerce
Creators
Start earning more
Brands
Unlock Profitable Growth
Creators
Start earning more
Brands
Unlock Profitable Growth